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 **Sports Media Update #3**

Monday night brought with it an exciting evening in sports. The problem, however, for many sports fans was that Monday Night Football went up against game three of the American League Divisional Series. So, many fans and members of the viewing audience were forced to make a choice as to which event they would watch. The Monday Night Football game featured a match-up of the lowly Manning-less Indianapolis Colts and talented-but-young Tampa Bay Buccaneers, whereas the American League Divisional Series featured the star-studded New York Yankees and the surging Detroit Tigers in a pitching duel with CC Sabathia verse Justin Verlander. The football game got an 8.0 rating, which although low for a normal Monday Night Football match-up still beat out the exciting pitching duel which got a 4.8 rating. These ratings have a deeper meaning, as they explain the ongoing struggle that baseball is facing in capturing the nations attention and interest, whereas football seemingly does not even need to put out much effort in scheduling.
 * Monday Night Sports Rating Battle **
 * Sports Media Watch Article TV By the Numbers Article **

//Posted By: Joseph Knox// Sports Media Home

Tennessee team vacates wins after mom’s Facebook scolding

Two star offensive lineman at Perry County High have their mom to blame after she accidently caused her sons’ team to forfeit three earlier wins in the 2011 season for a comment she left on her Facebook page. According to sources, the boys had transferred to a school in a different county from which they lived. In most cases, students are not eligible to play on sports teams if they don’t reside within the school boundaries. The boys were technically not allowed to play on their new high school’s football team, but did anyways. The mom had left a status on her page about her boys that hinted the idea that her boys lived in another county. The comment tipped the Tennessee Secondary School Athletic Association where an investigation was promoted and revealed that the athletes were ineligible because they lived in a different county from where their school was located. This goes to show that anything you post online, especially on social media websites can affect you. Social media users need to be careful about what they post because any comment, picture or status shared could potentially backfire and your image and reputation could be ruined. If it weren’t for the mother who resorted to social networking to talk about her sons, the Perry County High football team would be 5-0.

By: Danielle Gaut

To view full article, [|click here]


 * Mexican Locas Respond to Unwanted Media Coverage**



This ESPN article I chose focused on a “secret” Mexican surf spot that was “outed” by a surf magazine. Locals are angry because they believe the article exploited a once empty local and now the area is garnering much more traffic and attention. The locals want to outlaw any and all foreign photographers and videographers for at least two years in order to slow traffic to the area. The locals claim it’s for the foreigners’ own good because the area has a lot of safety concerns. As locals of San Diego, we have heard plenty of horror stories regarding the dangers Americans experience over the border and the decrease in tourism to Mexico. What I find is interesting is that these locals want to eliminate these journalistic visits even though this article paints a positive image for Mexico and even, though briefly, helped increase tourism to this area of Mexico. This story exhibits an impressive showcase of an article’s ability to cross international boundaries and affect tourism economically even when the article just stems from the niche market of surfing. This story is also an example of how consumers of the media product can affect the medium. The locals did not appreciate the coverage of their once-deserted surf spot so they are now seeking legal action to return the surf spot back into hidden gem.

By: Steven Carey-Walton

Full article available [|here]

Sports Media Home

Action Sports Athletes Signing Social Media Contracts


This article articulates on the action sports industry and how companies are now negotiating contracts with their athletes that contain clauses where the athletes must promote their product on the athletes' given social media outlets. With these promotions on sites such as Twitter and Facebook, athletes are rewarded with bonuses when they reach a certain amount of "followers" or "likes." I think this is smart for companies to address in contracts with their athletes because they are paying these athletes to promote their product, so what a better way to promote their product than to have them reach out to their fans. On the other hand, one downside of this is explained by Maya Gabiera, a professional surfer, saying that a contract containing a clause forcing them to promote via social media seems "superficial" and she just wanted to "be herself."

Read the full article [|here]

Posted by: Allison Brown

= ESPN, Hank Williams Jr. part ways =

ESPN's widely popular telecast of Monday Night Football begins with a song by Hank Williams Jr. in which he describes him and all his rowdy friends watching a football game on monday night. However, after some outlandish statements in which he compared president Obama and the house speaker to Adolf Hitler and Israeli prime minister Netanyahu, the song will no longer be aired after over twenty years of play time. "We have decided to part ways with Hank Williams, Jr," ESPN said in a statement. "We appreciate his contributions over the past years. The success of Monday Night Football has always been about the games and that will continue." Having an outspoken southern man represent the better interests of your brand can never be a good thing. ESPN will continue their attempt to stay politically nuetral, as it should. The future is still unsure as to the new theme song for MNF.

Read the fill article [|here]

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