Sports+Media+Update+2

**Sports Media Update #2**


 * Brian Kenny Joins MLB Network **
 * Sports Media Journal Article **

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Long time employee of ESPN, Brian Kenny, has decided to leave the network. Proving recent rumors true, Kenny has signed a deal with MLB Network to work year round following and reporting on baseball. After 13 years of working for ESPN, Kenny had become a popular host and reporter on SportsCenter, The Brian Kenny Show, Friday Night Lights, and other programs in which he individually hosted or contributed to. In my opinion this rather important and big news, as ESPN loses a popular and talented employee to another network. In the world of sports media it is essential to know what personalities are where and how they ended up there in order to understand their relevance and importance to a particular industry. Featured above is one of the most famous SportsCenter interviews, where Kenny questioned current boxing star, Floyd Mayweather.

//Posted By: Joseph Knox// Sports Media Home

Barcelona is the First Sports Club to Hit 20 Million Facebook Fans
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The Barcelona football team, or as we in America call it soccer, has beaten its fierce rival team Real Madrid in obtaining 20 million fans on its Facebook page, making their team the first sports club to hit the 20 million mark. Barcelona has recently been working on progressing in the Social Media world and it has obviously been paying off with their fan count as well as becoming the first club in world football to use their stadium for social media usage.

[|Full Article]

//Posted by: Allison Brown//

Sports Media Home

__ =** London 2012 Olympics Gets More Social, Launches Twitter Game On Website **=

With the Summer Olympics in London edging closer and closer, it is not uncommon for social media websites to promote the upcoming games. To mark the one year milestone of the build-up, the official website for the summer games has recently launched a new game that allows its users to root for their home country and players as if they were physically at the games. Instead of playing the games on the website, users are asked to display support via Twitter. The game allows users from all around the world to tweet support for their favorite country using hashtags (i.e. #USA or #BRZ). The more tweets a country gets, the higher that country rises up the leader board. Currently, Brazil is in first place with 30 percent of the tweets. In addition, the game allows people to see athletes' posts about the London games. Endorsing sporting events through social media sites like Twitter has become one of the most popular and reoccurring ways to promote in the past year. Sports games and have been known to produce an enormous amount of activity on Twitter, and with the London Olympics nearing, Twitter is sure to grow in popularity.

[|Full Article]

Posted by: Danielle Gaut

Sports Media Home

=﻿Fans evade NFL blackouts with technology= NFL teams have taken drastic measures to local blackouts when a game does not sell a minimum amount of tickets within 72 hours of kickoff in hopes to light a fire under fans to attend games. However, fans still watch the game on their smart phones, stay at home or go to local bars and establishments to watch the game. New websites have allowed fans to route a live event from their computer to their TV. These no frills websites can be based out of Sweden and difficult for the NFL to police. The Information Age is growing in the midst of a recession, which the NFL is not benefitting from. The NFL attempts to police establishments by sending letters claiming copyright infringement, but it is not definitive if it is illegal. A typical Sunday Chargers game receives a 30.0 local Nielsen TV rating which is approximately 1 million viewers. That is approximately 1 million viewers finding "work-arounds" to stream games without paying.

Full Article Posted by: Megan RIiff.



The Big 12 is waist-deep in the process of realignment. This NCAA football conference has lost some of its teams to other conferences and the survival of the Big 12 as a whole is being jeopardized. But news of a new six-year Television deal among the remaining schools has left the conference reassured of its immediate future. This TV deal will offer equal revenue-sharing among the schools and ensure the existence of the prestigious Big 12 conference, though it no longer has 12 teams. The survival of the conference had very little to due with players in helmets, but rather, players in suits.

[|Full Aricle]