TV+entertainment

**'Sons of Anarchy' Attracts Record Audience** [|EW Article] By Maria Taravella Season four of //Sons of Anarchy// started out with a bang. On Tuesday September 6, 2011 //Sons of Anarchy// attracted almost 5 million total viewers. Out of those viewers 3.22 million of them were adults ages 18-49, the desired audience. The fourth season premier was up 20 percent of total viewers compared to last season. The first episode of season four was shown back to back combining both total viewers to 7 million. I think these statistics are relevant to our class because as //Sons of Anarchy// continues to air on television, the more viewers it attracts.Since //Sons of Anarchy// had more viewers its fourth season than it had its third season shows that people are both, still and newly, interested in the show. I think a lot of this has to do with the fact that FX airs earlier seasons of //Sons of Anarchy// through out the entire year, thus allowing new viewers to catch up on the series that they may have not watched in the past. Once the new season premiers, more people are exposed to the series and want to watch it.

=[|NBC Developing ‘Lesbo’ Comedy About Gay And Straight Female Best Friends]=

[|New Comedy for NBC] by: Astrid Perez NBC just bought the new comedy //My Best Friend is a Lesbo,// which could turn out to be a controversial choice//.// The show will revolve around the lives of two female best friends, one being gay and the other straight. It is not know if the comedy will go to series, but if it does its tittle will most likely be required to be toned down.While there are gay people on sitcoms, whether society will be accepting of this one is unpredictable.The concept of the gay male seems to be more common and seen on TV and somewhat come to terms with by society. But when a female is gay it is mostly shown as a phase or as a being bi-curious way. I think that society might need a little more maturing before this show can be put on national television and on such a big network. Nevertheless, if the show is funny and the writing is good I say why not.

='Rescue Me' Finale Draws Solid Ratings= by: Angela Means []

It is going to be a difficult challenge for TV shows to gain the viewership of 5 million that //Sons of Anarchy// received on its season premiere. But as this show premieres, //Rescue Me// a FX drama comes to end after seven seasons on air. The drama about a veteran firefighter had notable viewership on the September 7 season finale. The show posted 2.3 million viewers for the finale which is the most viewers the show has had since the Season 4 finale. The show had 1.3 adult viewers (18-49) making the closing show the most watched episode since the Season 5 premier. The show may have ended but it left with a memorable amount of viewers.

= Oprah Winfrey chats on Facebook Live talk show = [] by: Courtney Mazurek On Thursday, September 6th Oprah Winfrey utilized social networking by participating in an online chat with Chief Operating Officer, Sheryl Sandberg. Oprah wanted to remind the public that just because she is no longer doing the Oprah Winfrey Show, she has no plans of slowing down. By using social networking such as Facebook, Oprah is promoting her new television network (OWN) and reminding the public that she is still relevant. This act shows that Oprah knows how to reach out to her fans and still maintain a relatinship with them even without her talkshow.

=Fall TV Preview: CBS = [] By: Annalisa Guidone

NBC San Diego came out with a list of anticipated CBS Shows for Fall 2011. Headlining people's peaks of interests, Two and a Half Men starring hotty Ashton Kutcher, will be airing Monday nights at 9 p.m. Other new shows to expect to be popular include A Gifted Man, How to Be a Gentlemen and 2 Broke Girls.

Something interesting that NBC San Diego's website does aside from just writing the article is include video trailers and clips of the shows embedded into their website. I think utilizing the internet in this way gives unique users and consistent page viewers incentive to read more of their articles.

=San Diego Gets 'Real'=



[]

By Adriana Blakely

The latest season of drunken hook-ups, fighting over the hot tub and of course "that one girl who likes to get naked", also known as MTV's //The Real World// will premiere later this month. After three months of filming, the fourteenth, and hopefully most dramatic season of //The Real World// will give the audience a look into the lives of seven strangers living in our glorious neck of the woods. Innocent San Diegians out for their morning stroll, or afternoon cappuccino have felt the affect of the latest cast, but soon the nation will see how SD rolls!! To be perfectly honest //The Real World// is one of my guilty pleasures because it is almost as idiotic as //Jersey Shore//. What our generation values as entertainment is truly dropping. To sit around and watch seven people who have nothing better to do than make complete fools of themselves on national television really makes me wonder: Has the audience demanded more simple-minded entertainment or are the networks telling us that we can't handle the hard-hitting entertainment? Either way, at least you get to remember that you aren't the idiot with a cleansing mask on your face on national television!

=**"New Girl" and Diffusion of Innovation**= By: Michelle Moore http://www.variety.com/article/VR1118042246

The television industry is cut-throat; it only takes a few bad episodes (if that) to get a show canceled. Broadcast, cable, and subscription networks have been battling over audiences for the past two decades hoping to be number one in the Nielsen ratings. FOX is attempting to capture viewers early on with a new marketing strategy focused around their new fall series "New Girl". The quirky comedy, starring Zooey Deschanel, is being offered online before it even hits the silver screen. FOX is airing the pilot episode via Itunes, Hulu, and a Deschanel fan blog in hopes that the show will gain a following before it's late September premiere. The article in //Variety// states that FOX is basically banking on "word of mouth" to draw attention to the show. I believe that FOX is using the concept of diffusion of innovation to their advantage with their new marketing tactic. The "early watchers" in this case are comparable to early adopters. They will see the show before the rest of the public and will essentially set the tone for their friends and family regarding the quality. Word of mouth will always be a cheap, efficient way to get a product out to the masses, and with "New Girl" FOX has already gained much attention by simply offering it before it's debut date. The early adopters will tip off the early majority who will essentially decide if the show is a hit or not. I've seen a preview of the show and I'm confident it will last the full fall season. After that, the laggards will decide if it can make the long haul into syndication. One thing is certain, other networks will be watching to see if FOX's strategy pays off; and if it does you can be certain that audiences will be able to take a sneak peek at up and coming shows for many seasons to come.