Sports+Media+Update+5



**Sports Media Update #5**

Game 6 of this year's MLB World Series has already been called the "best World Series game ever played." The Texas Rangers and St. Louis Cardinals went back and forth at one another, with each team taking a lead in to at least one of the final three innings of the game. Between Twitter, Facebook, and word of mouth, everyone was talking about the game as it was being played out, which without a doubt led to more people tuning in. 21.1 million viewers tuned into FOX to watch the game, the highest audience for any single World Series game since 2009. FOX finished with an overnight rating of 11.8 in the 8:00-11:00PM time slot, destroying the numbers put up by CBS, ABC, and NBC. The rating made game 6 the highest-rated and most-watched show on FOX since the America Idol Finale back in May. //Posted By: Joseph Knox//
 * World Series Game 6 Bangs It Out-Of-The-Park For FOX **
 * Sports Media News Article **

Sports Media Home

=** College athletic departments use social media to increase fan engagement **=

Social media websites like Twitter, Facebook and Youtube have made it easier for fans to connect with players and coaches of college athletic teams. Colleges like Duke University, Louisiana State, and Boston College all have regularly updated social media accounts that revolve around each school’s athletic department. Duke, for example, has 22 Facebook pages linked directly to its athletic department. Some schools have even given fans the opportunity to win tickets to a sporting even just by “liking” its athletic page. This is a very resourceful way to organize and promote athletic events on and off campus. These media outlets are exceptional ways for fans to interact with their favorite college sports team too. In addition to the increased connection, social media is a very cheap method to market and a sufficient way to attain information on its fan base.

By: Danielle Gaut

To read the whole article, click [|here]

Replacement programming for NBA is no match


Tuesday Nov. 1 was scheduled to be the NBA Opening Night with the Bulls vs. Mavericks and Thunder vs. Lakers. However, due to the NBA Lockout beginning July 1, TNT had to fill programming with re-runs from CSI:NY and Bones. The replacements were down significantly in ratings compared to last year's record-setting opening night and opening night in 2009. The filler ratings were down 80% and received a 0.7 U.S. rating. Last year's opening night (most viewed) had a rating of 3.5 and 2009 opening night had a U.S. rating of 2.3. With NBA Commissioner David Stern canceling the first month of NBA, networks such as ESPN and TNT, who count on professional basketball for fall and winter programming, must fill the void and try to keep ratings up.

For more Click here By: Megan Riiff

=Huge BCS Showdown Draws Huge Attention=



This Saturday the LSU Tigers will play the Alabama Crimson Tide in a much-anticipated match-up of the top two teams in College Football. This clash of the two premiere teams has garnered immense national attention as most College Football analysts believe the winner will have the inside track to the championship game. Alabama officials have estimated that they will approve 600 media credentials-250 more than usual- to capture the hype of this game.

Full article available [|here] By: Steven Carey-Walton

Sports Media Home

NFL Games Top Local Ratings In 20 of 27 Markets
[|Article]



Last week, the week of October 24-30, NFL games took over the market and topped the ratings for 20 out of 27 games that were played. The games beat out popular shows such as //Dancing With the Stars// and it also beat out the World Series (baseball) games.

//Posted by: Allison Brown//

=Game 7 Of 2011 World Series Attracts More Than 25 Million Viewers =

 Although the World Series might not have featured two of the larger market teams in the MLB, it offered an incredible matchup between fierce competitors. After a historic game six in which the Saint Louis cardinals survived to win after being faced with their final strike in the ninth and tenth innings, game seven was guaranteed to bring in a great audience. After ratings were accumulated it turns out, with 25.4 million viewers on FOX, that the game was the most watched baseball game since game seven of the World Series in 2004, in which the Red Sox clinched their first title in 86 years. This amount of viewers also made that particular friday night the most successful friday in network history. Ratings also increased 19 percent from last years World Series. These statistics display the immense popularity live sports receives.

Full article available [|here]

By Michael Dutina

//Sports Media Home//