Social+Network+Update+3

**Occupy Wall Street Uses Social Media to Spread****Nationwide**
 * by Kelly Wood**

The power of social media never ceases to amaze. Such is the case with the article I read that speaks about how people who are participating in the “occupy Wall Street” movement are using social media to connect with one another. The article says that the abundance of online organization is staggering. Since the start of the movement the protestors have only grown, and have now spread to other cities other than New York. Facebook pages have been created across the country,Twitter hashtags have been established for communication, and videos have been posted to YouTube the list goes on. The interesting part as well is that this type of way to get the message out is seen ore in Middle Eastern countries where free speech is not accepted. With the power of social media the “occupy Wall Street” movement is sure to only keep gaining momentum.

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Fashion Designer Turns to Facebook Fans for Help [[image:4bb5e_burberry-instagram.jpg width="358" height="268" align="right"]]
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Rebecca Minkoff, a New York based Fashion Designer, has her first print ad campaign in October and what better way to is there to honor this momentous occasion than turning to her fan base. According to her CEO, Uri Minkoff, “Our girls are the reason we’re here and we thought this would be a great way to let them share their impressions of the brand.” Using the new "Instagram" social media website, where anyone can sign up and post pictures for comments, Minkoff is asking her stylish admirers to post pictures including her wears. Having a cut off date of October 1st, the end is near for this pseudo-experiment, but the fans have yet to disappoint their mother seamstress. However, skeptics wonder if using a social outlet for fans to voice their opinion work well with a business model or not. //Posted by: Taylor Restaino//

**Facebook in Search for A Better Advertising Measurement**
By Shoko Hachiya [|source]

As the technology develops, everything else around has to adjust to the new technology. It is a searching time for online advertisers because the field they play is a whole new field to advertise that was non-existing before. In order to know if the online ads are effective, advertisers need to measure the audience. How to measure it was by looking at click-through rates and click-to-conversation ratios, the hard numbers. However those measures are not necessarily relevant according to some researches. It doesn't tell what happened beyond the click at all. Advertisers' focus is to find out if the ads on social media are hitting right demographics, getting people's attention well, and making sales go up.

==**Estee Lauder Taking to Social Networks to Promote their Breast Cancer Awareness Program [|Source]**== by Drew Inabinet The popular cosmetics company Estee Lauder has recently decided to use social networking to raise awareness for its "Shine a Light on Breast Cancer" campaign. The campaign which is celebrating its twentieth anniversary, is creating a facebook app that will update its users on news and developments. Estee Lauder will also use youtube, tumblr and twitter to create even more publicity for their cause. I am glad that Estee Lauder has developed this new social media campaign. This will certainly give the company more publicity and create an even larger following. Today social media is the greatest way to gain awareness for a cause and using multiple social media outlets is even more effective. To become a fan on facebook go to www.facebook.com/BCACampaign, the twitter account is @BCACampaign.

=**Assets and Passwords**= by Ashley Cingolani

Although this topic is a rather depressing and not the "hot topic," of everyone's conversation, many social networking sites users are pondering a rather tricky question. What will happen to their private accounts such as Facebook, Twitter, Google Plus accounts, etc when the users pass away? The answer is a site called passmywill.com, which will allow users to turn over their passwords and accounts to people whom they trust such as family members, relatives, partners, etc. When pass my will has confirmed that a person has passed away, they turn all your accounts over to the people that you have given permission to through the service, pass my will. According to the website services, " Using the service also involves picking an encryption key that the recipient would know ( IE, your social security number, or the phone number of your first home."

Although this seems to be a rather depressing subject to talk about I feel that it is a good way to allow family members to shut down these accounts instead of keeping them open for people to see.

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By Melissa Roldan
 * The Importance of Social Networking for Small Businesses **

Recently I have been hearing a lot about the impact social media can have on a business. In this day and age, marketing via social networking sites is a part of the game. This allows more brand awareness and a better forum for fostering relationships with customers. According to Elias Cortez, “Facebook has now allowed small business owners to communicate to the masses what they are doing, what events are taking place, what achievements or recognitions have been received by the small business, etc…” Social networking sites for businesses also provide a place for potential consumers to familiarize themselves with what the company has to offer and a little about how they operate. Marketing via social media also has numerous advantages for a business such as an ability to target a more specific audience based on their likes and dislikes. With so much information embedded on social networking sites, it would almost be impossible to not successfully reach a target audience, if they play their cards right. With the rapidly changing pace of today’s technology, I feel that any business not jumping on board with social media is setting themselves up to be left behind.

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