Sports+Media+Update+1

**Sports Media Update #1 **

**Bad Start For College Football on ESPN ** **Sports Media Watch Article ** The first college football game of the year did not do as well as originally hoped on ESPN. The game earned a 0.7 rating amongst the most targeted demographic, with a total of only just over 1.9 million viewers nationwide. The numbers were down over 20% from last year, and over 40% from two years ago. While the two teams playing, UNLV and #11 Wisconsin, are not historically particularly exciting to watch, the numbers failed in comparison even to other events on cable, including //Jersey Shore//. Hopefully when more engaging games occur the ratings will rise with them. //Posted By: Joseph Knox// Sports Media Home

Social Media Helps Fuel Super Bowl Ad Record


The costs of advertising during the Super Bowl have once again risen. The commercials are now selling for $3.5 million per 30 second commercial and only five spots are available before the time slots are sold out. Probably one of the most talked about commercials last year was the Volkswagen ad "The Force" which relied immensely on its related social media campaign to help skyrocket it into the media. This year advertisers are hoping that if executed well, like the Volkswagen ad, social media can help offset the expensive one-time cost of a 30-second spot, which helps explain why advertisers are willing to spend more on ads.

To read the article visit [|lostremote.com]

//Posted by: Allison Brown//

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= Twitter litter: Athletes need to clean up after themselves on social media =

== =Coach George O’Leary, head coach of the UCF football team was recently informed that one of his players was sending out foul and offensive messages on the social media website, Twitter. O’Leary pulled the individual into this office and asked what this athlete was trying to achieve by posting “garbage” for public viewing and embarrassing his football program. While other coaches around the country have banned their players from using social media outlets like Facebook and Twitter, O’Leary just wants his players to learn how to use it responsibility. Social media has become the most popular way for athletes to communicate with one another, and even promote themselves. While social media can be a great tool for athletes to create fan bases, possible endorsements, or even to share recent charities and community service ventures they have participated in, with one click of a button it can suddenly ruin an athlete’s reputation.=

//[|Click here] to read the full article//

//Posted By: Danielle Gaut//

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=**MLB rejects Dodgers' television deal with Fox**= Commissioner Bud Selig rejects the TV proposal to Dodgers' owner Frank McCourt. Previously, Fox has given a $385 million advance to show Dodgers' game in which McCourt has used to pay off his divorce and cover his payroll and other personal needs. After a $17 year, $3 billion dollar package made by Fox, MLB has intervened and rejected Fox and McCourt from making deals. If McCourt is unable to cover his payroll, baseball will cover for him, but he must sell the team and its holdings. Padres are also in a predicament where they are waiting to see if they're TV deal displaying game will move from Cox to Fox. Fox is offering a new channel and a 20 year deal for the Padres. MLB must decide if the deal is appropriate and not in efforts to pay off personal finances for owner Jeff Moorad, who has said he was going to increase Padres payroll 2012. Yahoo Sports

//Posted By: Megan Riiff//

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=**NFL Season Jump-starts the Econom**y=



The end of the NFL lockout didn't just save this years football season, but it also saved the most popular show on TV and billions of dollars that would have disappeared from the economy. The league estimates that sponsorship revenue alone will be up 15 percent from last year. Last year the Super Bowl aired on Fox and set a record by attracting 111 million viewers. The second and third most watched shows were the pre-game and post-game. The top ten highest rated shows of the television season were actually all football games, besides the Oscars and and episode of "Undercover Boss". CBS, because of its high dependency on advertising revenue, would have taken the greatest loss if no season had occurred. Thank goodness football is here to stay.

//information taken from [|yahoo sports]//

//posted by: Michael Dutina//

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=//Football Night in America Returns with Huge Ratings//=

The NFL lockout to finally have a positive effect on the league as the built-up anticipation for the opening game between the Packers and Saints led to the second highest rated opening game in NFL history. NBC was blessed with a rating of 16 and a share of 26 with an estimated 27 million viewers tuning into to catch the long-awaited opener. It was the first time that the past two Super Bowl champions met in the opener and the exciting high-scoring affair did not disappoint the legions of fans that tuned in.

//Full link available [|here]//

//posted by: Steven Carey-Walton//

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